Bigger, better and more experiential – The House of W. Atelier invites you to step inside an immersive luxury home setting courtesy of Fritz Hansen, SieMatic and a host of carefully curated brands.
January 29th, 2018
The year 2017 was a year of rapid expansion for W. Atelier. Following the grand opening of its 20,000-square-feet flagship showroom on Henderson Road, the atelier has revamped its former Bukit Timah location into a gorgeous showroom that offers an immersive luxury home experience.
Dubbed the House of W. Atelier, the refurbished showroom is the flagship for Danish heritage furniture brand Fritz Hansen and German high-tech kitchen brand SieMatic. Complementing these two prestigious brands is a carefully curated selection of international brands that includes Zanotta, Lema, Lasvit, Santa & Cole and Lightyears.
“We want to immerse our customers in a luxury experience that can be theirs to own at home,” said Gani Atmadiredja, Managing Director of W. Atelier at the opening of the showroom.
The spaces within House of W. Atelier are designed to replicate the actual layout of a home. Visitors are received into the living area populated with Fritz Hansen’s iconic collection. Lining the glazed facade and catching the eyes of the passers-by are the Series 7 chairs in various colours and finishes.
At the centre of the room is a spacious seating area featuring Fritz Hansen’s evergreen collection designed by Danish legend Poul Kjærholm, including the PK80 daybed, PK22 lounge chairs and the plush PH31 sofa. Arne Jacobsen’s iconic Egg chair occupies a corner next to a bookshelf while a couple of Swan chairs and an Ant chair sit in another.
This living area segues into a dining area at the far end of the showroom, where Jaime Hayon’s Drop chairs are set around Kjærholm’s PK54A dining table, and Jacobsen’s Grand Prix chairs are paired harmoniously with the Super Elliptical dining table designed by Jacobsen with Piet Hein and Bruno Mathsson. Meanwhile, a cosy kitchen with a marble-top island by SieMatic presides over the dining setting.
Further inside the showroom, the space unfolds into a home office, bedroom and a live kitchen setting from SieMatic where visitors can gather round and have a chat while sharing a bottle of wine.
Raising the bar on the immersive luxury home experience, W. Atelier rounds off the showroom’s setting with artworks and programmes in collaboration with culinary studio My Turn To Host (MYTH), which will see the kitchen sets come to life with various cooking, baking and hospitality classes.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Create a configuration to suit your needs with this curved collection.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
A self-professed “thinker”, Cult founder Richard Munao has perfected the art of the ‘surprise’, never letting himself or his 25-year-strong business become complacent. Munao shares some of the secrets to his success.
We’re back again for another showcase of our favourite moments and pieces from Milan Design Week 2021. Read on to discover a selection of some of the globe’s most remarkable designs from the past year.
Didn’t get a chance to attend Milan Design Week this year? Jump aboard. We’re heading to the Mediterranean to see what September looked like in the Italian capital of design.
In this new edition of The Indesign Edit, the founding and managing director of CULT, Richard Munao speaks about the importance of great design within the home-workplace as we take a look at the brand’s extraordinary offering of iconic furniture pieces.
The internet never sleeps! Here's the stuff you might have missed
Paying homage to that wonderful tool of life, the book, SJK Architects’ design for the new headquarters of Penguin Random House is both a temple to the library and a captivating place to work.
Gray Puksand’s construction-focused facility at TAFE NSW responds to the critical need for a resilient Australian construction industry.
Simon Liley, Principal Sustainability Consultant at Cundall, writes about how cyberpunk dystopias haven’t (quite) come to pass yet – and how designers can avoid them.