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Cubes Magazine
Cubes Magazine

W. Atelier Unveils a New Experiential Showroom

W. Atelier celebrated the opening of its flagship showroom with an evening of entertainment featuring a live demo from a Michelin-starred chef, graffiti art and generous lucky draws sponsored by premium brands.

  • Gani Atmadiredja giving his opening address

  • Ribbon-cutting by Gani Atmadiredja (Managing Director of W. Atelier) and Hanafi Atmadiredja (Managing Director of TOTO Indonesia)

  • From left: Enrico Acerbis, Marco van Velsen, Patrizio Mattiol, Giuseppe Ruozzo

  • Guests mingling at the event

  • Food preparation by chefs from Saint Pierre, including Chef Emmanuel Stroobant at the live kitchen

  • From Left: Nicholas Chan, Sean Soh

  • From left: Peter Leong, Jocelyn Goh

  • From left: Joanne Bung, Venus Hu

  • From left: Bobby Tonelli, Gani Atmadiredja

  • From left: Kenneth Wong, Gani Atmadiredja

  • from left: SL Lam, Lau Kai Wee, Dylan Tay

  • from left: Mark Hwang, John Khoo

  • From left: Sam Tan, Jimmy Lee, Patrick Chua, Louis Chua



BY Asih Jenie

26 July, 2017


After much anticipation, W. Atelier has moved to bigger and brighter premises on Henderson Road! The grand opening of the new flagship showroom was celebrated last Thursday with over 300 guests comprising key partners and friends from the design and architecture scene.

Spanning 20,000 square feet, the flagship showroom at the Apex Building soaks up natural daylight and leafy views through large windows. The space brings together the offerings from W. Atelier’s principal brands under one roof.

At the ground floor, guests sipped drinks as they watched celebrity chef Emmanuel Stroobant of Michelin-starred restaurant Saint Pierre prepare a sumptuous selection of canapés at the showroom’s two live kitchens courtesy of kitchen brands SieMatic and Next 215.

The mezzanine floor artfully displays furniture and accessories from Fritz Hansen while the entire second floor is dedicated to TOTO bathroom and kitchen products, including four exquisitely designed bathrooms.

Guests were also invited to test their creative skills in a variety of activities, including graffiti art and tile art as they explored the showroom. Two lucky draw segments were also held, with prizes sponsored by TOTO, Dyson, Santa & Cole, Miele, Fritz Hansen, Lema and Zanotta.


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