Premium coworking venture The Work Project favours a distinctive hospitality-driven environment at its Parkview Square space. It’s all about feeling good about being at work.
March 14th, 2019
If you feel good about going to work, the chances are high you’ll be more productive. That’s the thinking behind coworking venture The Work Project, which has opened its second premium coworking space in Singapore designed in collaboration with HASSELL.
The Work Project aims to elevate the coworking experience with aspirational interior design as well as a strong emphasis on the hospitality aspects of its spaces. It demonstrated this well in its first HASSELL-designed space at OUE Downtown.
The second venue is located within Singapore’s iconic Parkview Square building – a mock art deco tower built in 2002. HASSELL has complemented the tower’s distinct character by combining art deco influences with contemporary elements, and building on the iconography to simultaneously satisfy the brief’s request for a front-of-house that could rival any lounge or hotel environment in Singapore.
The hospitality-inspired design of The Work Project complements HASSELL’s earlier work at Parkview Square’s lobby bar ATLAS, where an expression of the art deco period is to be revelled in. Encouraging a continuity of experience, the stone from the ground-floor lift lobby is used in the entrance to the workplace. But the references go far beyond a singular material application.
The central heart developed by HASSELL is a multi-use arrival lounge and the focal point of the whole coworking space. The starburst ceiling is a direct response to the often-present iconography of sunrays in early twentieth-century design. It also allowed for an elegant and subdued lighting solution. This is paired with custom-made lights by New Zealand-based Douglas and Bec, bespoke joinery and custom carpets.
The earthy tones of the central space give way to darker recessed spaces for quiet moments and small meetings. Bronze lighting fixtures designed by Studio Henry Wilson pop against deep blue tones. A mix of various office types and sizes, as well as hotdesking, services the high-end boutique clientele and established corporate members.
The diversification of the coworking market has been parallel to the massive growth of the industry in the Asia Pacific region. With market consolidation expected, the distinctiveness of coworking offerings is crucial for operators. The Work Project is well placed in that regard.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Create a configuration to suit your needs with this curved collection.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
We spoke with Jeffrey Wilkes of WILKESDESIGN about the John Portman-designed building, which has been infused with touches of local culture and colour.
Esteemed international practice OMA has completed AIR in Singapore, a genre-straddling project defined by openness and an emphasis on waste.
Overcoming pandemic hurdles to redefine guest experiences amidst Sydney’s bustling entertainment precinct, The Darling has undergone a two-year restoration that melds Art Deco interiors with the necessities of hotel living.
The internet never sleeps! Here's the stuff you might have missed
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Swiss home appliance designer and manufacturer V-ZUG’s first Sydney studio is a unified expression of the brand’s boutique, sustainable and design-led identity.
The brief for the new Government Agency office in Canberra was a challenging combination of high performance and high concept. The Mill Architecture + Design turned to Milliken to bring the ambitious project to life.