The artisanal glass factory establishes a retail presence in Asia with a dark, sexy shop designed by Studio Tapiro.
16 February, 2016
Also hailing from Venice, Studio Tapiro works on everything from signage to temporary event spaces and interiors. Their design for the Tokyo store pays homage to Carlo Moretti’s heritage through its use of materials, which are the same raw materials as those found in the brand’s Murano factory. The 750-square-metre Tokyo store is darkly beautiful, with shelves in dark wenge, anthracite metal structures, textured, grey wenge floors and dark grey Marmorino Veneziano plaster on the ceiling. The dark backdrop allows Carlo Moretti’s vibrant mouth-blown glassware to take centrestage – an approach that’s further enhanced by vertically suspended spotlights.
Two wall panels also celebrate the beauty of Carlo Moretti’s glassware; here, images of colourful pieces have been blown up to show details of curves and the texture of the glass.
A Tokyo showroom will follow later in 2016; both this and the store are the result of collaboration with Carlo Moretti’s local distributor, Manak Corporation.
Carlo Moretti, 1/F, Ginza MS Building, 1-8-5 Ginza Chuo-ku, Tokyo.
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