Flos presented The Flos Gallery, a poetic exhibition conceived by designer and artist Ron Gilad, at Euroluce – Salone del Mobile this April 2015.
June 11th, 2015
Photos: Santi Caleca
Not often does one walk into a gallery, where lighting is art, instead of a functional medium that serves to illuminate. However, that is the case for The Flos Gallery, presented at this year’s Euroluce – Salone del Mobile.
The new lighting created by design veterans: Michael Anastassiades, Ronan & Erwan Bouroullec, Antonio Citterio, Piero Lissoni, Jasper Morrison, Philippe Starck and Patricia Urquiola for Flos were presented in the format of a mega gallery conceptualised by designer and artist Ron Gilad.
Pushing the common perimeters of product presentation to the effect of an exhibition, each lighting was looked upon as an art piece, thoughtfully treated in placement, orientation and flow. Walking through the Gallery, a poetic vision unfolds in layers, as new pieces are revealed.
A designer himself, Gilad is known for his conceptual approach that borders the realms of art and design. Besides designing for Molteni&C, Moooi and Flos itself, Gilad’s past solo exhibitions demonstrate his curatorial strengths, as well as his ability to look beyond a product, but how the story behind the product is being told.
Spanning over 1,000 square metres, The Flos Gallery is, in fact, a three dimensional expression of Flos’s artistic vision. Each design ‘sculpture’ bridge commercial and artistic worlds with the ability to function, illuminate and entice.
The exhibition flow arrives at its peak as the main Gallery leads to the Sculpture Garden – a theatrical installation of artificial magic trees, each specifically designed and produced by Gilad for the transient Gallery. The Garden celebrates the entry of leading Italian architectural outdoor lighting manufacturer, Ares, into the Flos Group.
“…It is a rare thing for me to not present a piece of my own but rather to cater the needs of other designers, to be in a place where I put my ego aside and do the utmost to respect my colleagues and put them ‘on a pedestal’. Clearly it is not an easy job, but my personal obsession with symmetry and irony can be seen in the installation, which means that in an unorthodox way I have allowed my spirit to be present in this space as well,” says Gilad in his artist statement.
Flos is carried in Singapore by Space Furniture.
Ron Gilad
rongilad.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
With Milan 2024 only a few weeks away, we sneak a view of some of the most exciting pieces set to go on show – from lighting design to furniture, here are nine preview products.
Salone del Mobile 2024 is only a few weeks away, so we’re highlighting here seven special events, spaces and installations that we’re certainly planning to check out.
The internet never sleeps! Here's the stuff you might have missed
Overcoming pandemic hurdles to redefine guest experiences amidst Sydney’s bustling entertainment precinct, The Darling has undergone a two-year restoration that melds Art Deco interiors with the necessities of hotel living.
In Malaysia Spacemen has created a world of perfumed wonder with their latest project, Trove, where treasures abound.