Caesarstone’s signature quartz meets Jaime Hayon’s quirky creativity in whimsical installation to kick off year-long design collaboration.
24 January, 2017
A whimsical universe inspired by elements from nature and folklore was recently unveiled at the Interior Design Show Toronto to launch the year-long collaboration between leading quartz surfaces manufacturer Caesarstone and world renowned contemporary designer Jaime Hayon.
This quirky installation in Caesarstone’s signature quartz, aptly titled Stone Age Folk, is the first instalment of the brand’s 2017 Designer Collaboration Programme, which has provided a platform for leading designers to push the boundaries of experiential design.
Hayon’s Stone Age Folk is a collection of seven furniture pieces, each an inspired handcrafted take on various elements drawn from nature and folklore of different cultures ranging from Hungarian myths to African references. Caesarstone’s quartz material, which is typically used to create striking kitchen and bathroom surfaces, has been transformed through the use of traditional high-end stone marquetry into a highly decorative medium that gives expression to the designer’s signature playfulness, artistic vision and unique craftsmanship.
“Face cabinets”, large scale “bird-like dining tables” and smaller scale coffee tables featuring animated characters alongside a mask dominate the installation displayed in an open, white gallery space. This fresh and quirky interpretation of Caesarstone’s premium quartz also provides a glimpse into the imaginative mind of the designer, who will continue to develop Stone Age Folk into an architectural scale installation throughout the year.
Milan Design Week, which opens on 4 April 2017, is the next destination for this unique creative collaboration, with Caesarstone returning to Palazzo Serbelloni to showcase Hayon’s evolving installation.
Eli Feiglin, VP of Marketing at Caesarstone comments that Jaime Hayon’s all-immersive experimentation of Caesarstone materials reveals the endless possibilities of their premium surfaces and the way these can inspire unexpected creations in the world of design.
According to Jaime Hayon, the Caesarstone material inspires designers to “think of new ideas and bring novelty and innovation through creativity.” He explains that the Caesarstone installation represents this “combination of ideas, from folklore to fauna to colour to material to stone to furniture,” resulting in unique pieces that can be functional or completely surreal and non-functional.
“It’s about mixing the ingredients with our own intuition to create a new world, inspired by the possibilities of the material,” says Hayon.
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