Surface solution specialist, EDL, partners with Viefe to deliver a full suite of product offerings that cater to the premium affordable market.
16 March, 2022
When it comes to high-pressure laminates (HPL), the name EDL comes to mind. Homeowners, designers and architects alike have sought out this homegrown brand, renowned for its wide range of surfacing materials that include Compact for worktops and Module non-combustible wall panels.
This commitment to curating quality-driven and design-centric solutions for the increasingly discerning market has recently seen EDL partner with Spanish brand Viefe as the exclusive distributor of the latter’s innovative handles and knobs. As laminates are extensively used for interior carpentry in both residential and commercial projects, exploring designer accessories was a natural complement for EDL.
“We liked Viefe for its collaborative approach to design, working with designers from all over the world who offer innovative ideas for their products,” says EDL spokesperson. Viefe represents a welcomed addition to the limited options for designer accessories in the Singapore and regional market. Not only will customers have easier access to Viefe’s collections locally, but are also assured of the compatibility with EDL’s surfacing materials.
Viefe’s designer hardware also offers quality at an affordable price point, sitting comfortably in the ‘premium affordable’ gap in the market. EDL spokesperson reveals that this is a market segment shared with the company’s customer base and product offerings. Indubitably, this ‘luxury for less allure’ would appeal to designers seeking to create high-impact luxury residential and hospitality projects while keeping costs down.
It’s true that attention to detail makes all the difference between average and stunning. Therefore, EDL laminates and Viefe designer hardware are designed to work together as functional decor – products that improve the final finish to a piece of furniture and its interior surroundings.
Says Viefe spokesperson: “The cupboard represents much more to us than simply a piece of furniture with handles… they are pieces of furniture that offer refuge, a place where we store our clothes and objects with personal meaning and give a glimpse into our life history.” Thus, the Viefe design process considers the details of each space and how users interact with it.
Whether one chooses the Graf family of handles and knobs with a modern, industrial aesthetic or the innovative, integrated Hexxa handle with two sides, there is something for every project. The Viefe collection strives to create personality using accessories that manage to project a unique, yet plural aesthetic style. Plus, the collection’s architectural qualities ensure that the hardware is as timeless as it is hardwearing.
Viefe is exclusively distributed by EDL in Singapore. Enquire for limited models available on ex-stock.
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