Caesarstone unveiled Movements and Planters at Fuori Salone 2015, Milan, a collaboration with acclaimed London-based designer, Philippe Malouin.
13 May, 2015
Top Image: Caesarstone Wallpaper Party featuring Movements by Philippe Malouin. Photo: Caesarstone
“How can a company, which has limited contact with the end consumer, build a reputation as a leading force in the design world? How can it challenge architects and designers to look at its products in a new fashionable manner? And how can it maintain solid values and at the same time push the boundaries of the field it belongs to?” These are questions the Caesarstone team ask themselves constantly.
Refining its visibility to professionals, Caesarstone unveiled its latest installation at Milan’s Fuori Salone 2015. Conceived by Canadian-born, London-based designer, Philippe Malouin, who previously won the Wallpaper* ‘Best Use of Material’ award and W Hotels ‘Designers of the Future’ award, the two part installation: Movements and Planters continues Caesarstone’s installation series this year, following its collaboration with Nendo in 2013 and Raw Edges in 2014.
Movements consists of an eight piece swing set made using materials from the new Caesarstone surface designs. In contrast with the grandeur of the 18th century Serbelloni Milanese Palace, where the installation was placed, the minimal and playful Movements associates with a sense of childhood fun. Removed from its original playground setting and relocated with a historical context, the swings invited adults to partake in a moment of play amidst a busy week, while casually interacting with the materials.
In an adjacent room, a collection of handmade planters were exhibited. Documenting Malouin’s other experimentation with different materials from the new collection, the tens of planters come together to create a tropical forest. Contemporary and geometric in design, the pieces were made through an alternative range of placement techniques such as traditional inlay and marquetry, while showcasing the flexibility of the materials, as well as the wide range of colours available.
“When you take an industrial material like Caesarstone surfaces, that come in flat panels, which everyone just associates with flat kitchen counter tops, and you are able to work with it and make people forget it’s a flat material, it transforms the vision of what people think Caesarstone is”, says Malouin. “I guess it is just about having the possibility of being more creative with it. Changing the perception is extremely important and can allow other people to be more creative in their home environment.”
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