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Cubes Magazine
Cubes Magazine

POLTRONA FRAU TAKEN OVER BY HAWORTH

Flexible workstations giant Haworth have bought a controlling share in the Italian furniture manufacturing company, substantially expanding the company’s global presence and market share.

The USD270 million deal gives Haworth a controlling stake in iconic Italian design brands including Cappellini, Cassina and Alias as well as ownership of design classics such as Tom Dixon’s 1989 S Chair and the Gebrüder Thonet Vienna and Nemo brands.

Franco Moschini, President of Poltrona Frau and controlling shareholder of Moschini S.r.l., said: “This is for me the realization of a big dream, the creation of the most important global operator in the industry of luxury furnishing that will bring great benefits to the international development of the Group and the consequent growth of our factories and manufacturing sites. This is the crowning achievement of this extraordinary year in which I conclude my first 50 years as President by signing an agreement with another great family of entrepreneurs, in respect of those founding principles that have always characterized our great Company.”

Matteo Cordero di Montezemolo, Managing Director of Charme and Vice President of Poltrona Frau, said: “After an investment cycle that lasted more than 10 years, this transaction represents the best 3 conclusion of Charme’s adventure in Poltrona Frau Group and is above all an extraordinary opportunity for the strengthening of the group. During a first phase, between 2003 and 2006, Charme created the group by investing in Poltrona Frau, Cassina and Cappellini. That phase ended with the listing of the Group on the STAR segment of the Italian Stock Exchange. The second phase of this important development, subsequent to the listing, has been characterized by a strong international growth of the Group that as of today operates in more than 65 countries worldwide, with over 70 stores under its own brand. Today Charme has decided to set up a new ambitious phase for Poltrona Frau Group, by creating, together with the Haworth family, the worldwide leader in the industry. Finally” concludes Matteo Cordero di Montezemolo “I want to thank all Poltrona Frau Group shareholders that have been supporting and believing, also in the most difficult moments, in our commercial and long-term strategies and that today have the chance to see a full realization of their investment.”

Matthew Haworth, Chairman of Haworth said: “Our family is very excited about this opportunity. This Transaction is not only inspired by the strong performance of the Poltrona Frau Group and what we believe to be highly complementary strategies, but even more importantly, by the great alignment of the values shared by both our families.”

Dario Rinero, Managing Director of Poltrona Frau, said: “This transaction with a great industrial group such as Haworth will allow us benefit not only from an extraordinary international development but also from a strong complementarity of products and markets which will be of great advantage for all our Italian factories. The dimension reached through the combination within the group of two companies respectively of Italian and American culture, will eventually ensure the establishment of a global unique team within the industry, providing an outstanding opportunity for improvement and growth to our people, that will be able to operate in a group characterized both by the strong integration of Poltrona Frau Group’s portfolios relating to home furnishing (as well as its activities in the fields of luxury interiors and luxury in motion) with Haworth’s leadership in the industry of high-end workspace furnishing (office, education, healthcare and hospitality) and by the combination of the strong presence of Poltrona Frau Group in the retail channel in Europe together with Haworth’s worldwide market leadership in the business-to-business segment.”

Finally Franco Bianchi, CEO of Haworth said: “I would like to express our satisfaction with this transaction. The transaction is made possible thanks to the strong relationship we have developed with Poltrona Frau Group’s shareholders, their excellent job in the last 10 years, the important results that the management has been able to achieve and the quality of the people we’ve been given the chance to know. We are highly motivated to continue to develop the extraordinary course that Charme started back in 2003, maintaining and enhancing the Italian tradition of design and innovation that has been characterizing this group for over 100 years.”


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