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Cubes Magazine
Cubes Magazine

Stylecraft Has Opened Their Doors And Expanded Their View

A new Sydney showroom under a new guise – StylecraftHOME – caters to the residential and commercial sector, and answers to Australian design as well as international brands.

BY Holly Cunneen

21 March, 2017

Fore more than 60 years Stylecraft has been the go-to for high-end, original and contemporary furniture for the commercial, educational and hospitality markets. The new venture, dubbed StylecraftHOME sees the Australian-based, Asia-Pacific focused retailer move into a new market, that of the home.

A breakfast was held in celebration of, and in, the new Sydney flagship store at 100 William Street, Woolloomooloo; the former Westfield Tower and one of the most prominent buildings in the inner Sydney district.

The pastel-infused showroom, designed by Matt Sheargold of international design practice, HASSEL, displays a carefully curated selection of lounging, dining, home office and outdoor furniture from the Australian designers and international brands Stylecraft represents. To complement the space is a selection of accessories from Top3 by Design.

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