The design and architecture crowd was out in force last night to do some major housewarming for Flokk & JEB, and to celebrate the kick-off of the year’s biggest design event.
11 October, 2019
The shophouse at 49 Cantonment Road had a steady queue last night and a full house of friends from the design and architecture community across all four floors.
It was a special night for Flokk and JEB as well as for Indesign Media Asia, as together we celebrated the redesign and relaunch of this familiar spot on Singapore’s design circuit, and kicked off the Saturday Indesign festival – which will roll out tomorrow (Saturday 12 October 2019) with a full day of design programming!
Flokk and JEB, in collaboration with Holmris B8 and Walter Knoll, have created a special new showroom experience completed by products from Pierre Frey and Louis Poulsen. The Flokk and JEB team worked with none other than Siren Design to reinvent the showroom. The space references the four seasons of Scandinavia, true to the origins of Flokk.
For the relaunch event, the top floor of the showroom offered a special winter experience via an inhabitable inflated cloud and special light projections alluding to the northern lights.
Congratulations to Flokk, JEB, Holmris B8, Walter Knoll and Siren Design on the showroom launch!
VIPs from Saturday Indesign 2019 were there in force, catching up before the final preparations for Saturday are made. They’re all-systems-go today setting up their displays and getting ready to host visitors from 10am to 7pm.
The Saturday Indesign festivities will roll out at two locations – the Tan Boon Liat Building, where 15 showrooms will be hosting special events and installations, and the Theatreworks building at 72-13 Mohamed Sultan Road, where ten brands will make dedicated displays to showcase their products.
At Theatreworks, the first brand visitors will experience in the space is Flokk Asia, via an installation that will communicate the sustainable DNA at the heart of the Flokk brand. The Flokk stand will also host a number of our Design Conversation panels throughout the day, and our panellists are going to feel especially comfortable as they speak from a range of Flokk’s ergonomic chairs from its constituent brands.
Do join us tomorrow! And if you haven’t already done so, head online to register at saturdayindesign.com. Although seating for most of the panel sessions is already fully allocated, there will be plenty of standing room available. It’s going to be great day!
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