One of the pioneering brands of modern Italian design, Flexform has opened its first monobrand showroom in Singapore at a 3,000-square-foot gallery on Newton Road.
16 August, 2017
Founded in Italy in 1959, Flexform is one of the pioneers of modern Italian design. Already a familiar name in the local design scene, the brand opened its first Singapore showroom at the start of August.
Occupying a 3,000-square-foot space with a fully glazed frontage at 200 Newton Road, the showroom is presented by Kuala Lumpur-based luxury furniture retailer Studio216.
An in-house design team from Flexform Italy designed the space to reflect the brand’s ethos of discreet and enduring elegance. This ethos translates into an earthy and neutral material palette featuring travertine flooring, dark steel and bespoke metal screens that speak of understated and approachable luxury.
“Flexform’s current campaign slogan is ‘Home at Last’ and as such we want this showroom to make you feel at home,” said Tien Loi, Flexform Area Manager for Asia at the media preview of the showroom.
The collections displayed on the showroom’s two levels include iconic pieces by Italian furniture maestro Antonio Citterio, such as the Groundpiece, the Magister and the A B C D sofas.
Launched in 2001 (and the brand’s bestseller since), the Groundpiece sofa redefined the notion of comfort with its revolutionary proportions that offer a comfortable depth and generous cushioning hovering just over the floor.
Debuted in 1982, Magister is a timeless interpretation of the classic chesterfield sofa that can be converted to a daybed with an easy mechanism. And design aficionados would delight in trying out the patented simple-yet-sophisticated reclining mechanism of the A B C D sofa.
The Flexform Singapore showroom is located at 200 Newton Road, unit 01-01.
The internet never sleeps! Here's the stuff you might have missed
The hub is envisioned as a collaborative space to connect like-minded individuals, showcase innovative technologies, and transfer knowledge.
The interiors referenced the metropolis’ culture and heritage, interweaved with contemporary vibrancy of the locale.
Against the stunning backdrop of Marina Bay Sands, guests experienced the brand’s revolutionary 400 series and eco-friendly gastronomic creations by Chef Wu Si Han.
Expanding its global headquarters with the addition of two extra floors in the International Chamber of Commerce Building (Studio Fuksas), Architectural firm Cheng Chung Design (CCD) has applied its sound design principals to its very own workplace.