What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.
2 July, 2019
Competition in the hotel industry is at an all-time high, and the consumer’s desire for affecting experiences is equally strong. Meanwhile, F&B and retail spaces are in flux as the digital economy reshapes traditional modes of consumption. So how are brand, experience and social interaction colliding in new ways?
This issue we take a broad look at encounters of consumption – from the selfie settings within a clothing store (By store by Spacemen) to the ‘reflective nostalgia’ etched out in the reclaimed brick walls of a hotel (Tsingpu Yangzhou Retreat by Neri&Hu), to the nationally significant garden narrative celebrated at Singapore’s newest infrastructural destination (Jewel Changi Airport by Safdie Architects, RSP Architects Planners & Engineers and consultants).
We talk to leaders in brand and experience creation and hear their views on how markets are shifting and meaning is finding new commercial pathways.
The threads of discussion in this issue include:
And, of course, we consider all the developments from Milan Design Week. New territories of design found focus in a spectrum of installations in Milan this year. A summary of our Milan In Review night packages the crisscrossing web of major themes we identified, and notes the roles that designers must engage with as participants in new global dialogues.
This year, 13 category winners were announced alongside 11 honourable mentions, a Best of the Best award, and the Editors’ Gold Mark – an accolade awarded by Indesign Media’s Regional Editorial Board for progressiveness in design.
Our warmest congratulations to all – not least Singapore’s very own Produce studio, which topped the entire competition by winning the Best of the Best award for its redefinition of design practice.
Join us for the INDE.Awards 2020, and let’s continue to show why ours is a region the world must watch. Entries open in November.
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