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Cubes Magazine

A defining chapter in Italian design history

In this special edition of The Indesign Edit, we take a look at B&B Italia’s reigning legacy of boundary-pushing creativity and design innovation throughout history.

A defining chapter in Italian design history

Since its inception in 1966, B&B Italia has evolved into a hallmark of Italian design. Throughout the decades, the leading Italian company has created a new narrative of designer furniture available to the world. With a rich history based on technology, creativity and the inherent “Made in Italy” trademark style, B&B Italia embodies a sense of timelessness and exceptional sophistication that surpass the tests of time. 

In this edition of The Indesign Edit, we celebrate one of the greats: the beloved Series Up 2000 by Gaetano Pesce. Originally designed in 1969, B&B Italia reintroduces the renowned collection with Up50: a refreshed take on the historic chair in a new range of contemporary colours. 

We also explore the brand’s extensive portfolio of furniture pieces by some of the world’s most esteemed designers. Featuring the brand’s inimitable artistic spirit and boundary-pushing creativity, this Edit takes a closer look at a defining chapter in Italian design history. 

Editorially curated and product-led, the Indesign Edit explores the stories of the exceptional designers and brands across our Indo-Pacific region and beyond. Dive in and experience the charm of B&B Italia through its past, present and future. 

Download your free issue of the Indesign Edit on B&B Italia: A Defining Chapter in Italian Design History today. 

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