Singapore’s studio juju captures the Design Report Award 2011 and W Hotel Designers of the Future Award at Milan Design Week. We have this story.
13 May, 2011
April was quite a month for studio juju’s Timo Wong and Priscilla Lui. The designers swept away not just the Design Report Award, but also the W Hotels Designers of the Future prize.
The Design Report Award honours the best newcomer contribution at Milan’s Salone Satellite each year, while the annual W Hotel Designers of the Future Award goes out to the most mould-breaking young creatives.
Wobble and Mushroom collection
As one of the 3 winners of this year’s Designers of the Future Award, studio juju will be presenting a newly commissioned work at Design Miami/Basel in June.
“We are exploring creating something structural for a space using a flexible material,” Timo Wong hints. Under this year’s theme ’Conversation Pieces’, the winning designers are tasked to create a project that encourages people to overcome social barriers.
Set up in 2009, this is the third time that the young design practice has participated at Milan Design Week.
“Milan has always been friendly to us… and it’s always good to meet like-minded peers, and to know we are all working hard together in all parts of the world. This thought is so humbling and unifying at the same time,” Timo admits.
On winning the Design Report Award, Timo says they particularly remember the judges’ comment of their work having a “complete harmonic appearance”.
“It is important as it is something that we always strive to achieve. Within the object itself, and as a collection, as well as in the way an object lives in its space, how a person lives with the object,” says Timo.
Studio juju takes a very hands-on approach to prototype-making and seeks to create new user experiences – through form, construction, and even colour.
“At the same time, we look for relevance and appropriateness in most of our designs. The purpose and function must first be clear. We avoid debating over the poetics of our design but rather let the design itself engage the user on an emotional level,” says Timo.
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