ONG&ONG has designed an evolving retail space that changes as the fashion world moves.
17 February, 2012
Online luxury goods and fashion retailer Reebonz has opened its first physical boutique at Clifford Centre in Singapore to service its members.
The interior, designed by ONG&ONG, is inspired by the dynamic and transient nature of fashion.
Mobile displays invite spatial experimentation, ensuring an ever-changing shopping experience. A minimalist colour palette also neutralises the setting, allowing the Pradas, Chanels and Guccis to do the talking, while raw materials such as concrete and rope make a lovely play of contrasts against glossy finishes.
An illuminated staircase forms the focal point of the design, while a stage area, called “SPACE”, gives added dimension to the shopping experience where members get to participate in a variety of lifestyle talks from grooming to styling to healthy eating and even yoga.
The Reebonz store also houses a cafe where VIP members can sip coffee as they indulge in retail therapy, and the cafe tables themselves can be combined to form a runway when needed.
Word has it that Reebonz has plans to open more of such stores in the region.
The internet never sleeps! Here's the stuff you might have missed
What’s best when it comes to dining tables: tradition or innovation?
Comprising a trio of architects based in China, the practice of ZJJZ leads the way with its particular ideas of architecture that places people and the natural environment at the centre of its design. Meet The Prodigy for 2022.
Sky Eden@Bedok offers the convenience of a wide range of FB and retail amenities, easy transportation and popular schools.