Join the global
design collective

Available in print
and online

SUBSCRIBE
Cubes Magazine
Cubes Magazine

Kokuyo’s Shanghai Showroom

A prominent space in central Shanghai allows Kokuyo to engage with a broad customer base.



BY jesse

6 February, 2013


Kokuyo Shanghai

When Japanese furniture company Kokuyo began operations in Shanghai in 2003, its principal client base consisted of China-based Japanese entities.

A change in business strategy in 2010 initiated engagement with a broader spectrum of office furniture customers. It also prompted moves to establish a space that would showcase the brand to a wide audience.

Kokuyo Shanghai

A highly visible street front space in Shanghai’s prime Changning district is now home to an expansive two-storey Kokuyo showroom.

Kokuyo Shanghai

Designed by Kokuyo’s Tokyo-based in-house design team, the Shanghai showroom welcomes clients into a casual sitting and meeting area with informal clusters of chairs and tables (from various brands). This area is also used for product launches and other events.

Kokuyo Shanghai

Kokuyo Shanghai

A double-volume circulation zone also serves as a high-impact display zone for Kokuyo chairs. Glass platforms and stairs are combined in a frame structure that allows the furniture to be appreciated from many angles while one ascends to level 2.

Kokuyo Shanghai

Kokuyo Shanghai

Upstairs, chairs, tables, cabinets and other products are arranged on platforms in a concentrated display. Various meeting and working spaces show Kokuyo’s products in context.

Kokuyo Shanghai

In a nod to the Chinese location, grey shinkumen house bricks have been incorporated in a herringbone pattern on the floor of a meeting room.

Kokuyo Shanghai

With a high number of Kokuyo products launched in China in the last year, the showroom will without doubt serve the brand well as a prominent space of engagement for its many Chinese branch offices.

Kokuyo Shanghai

Kokuyo
kokuyo.com.my


Follow Cubes_Indesignlivesg on Instagram

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers