A prominent space in central Shanghai allows Kokuyo to engage with a broad customer base.
February 6th, 2013
When Japanese furniture company Kokuyo began operations in Shanghai in 2003, its principal client base consisted of China-based Japanese entities.
A change in business strategy in 2010 initiated engagement with a broader spectrum of office furniture customers. It also prompted moves to establish a space that would showcase the brand to a wide audience.
A highly visible street front space in Shanghai’s prime Changning district is now home to an expansive two-storey Kokuyo showroom.
Designed by Kokuyo’s Tokyo-based in-house design team, the Shanghai showroom welcomes clients into a casual sitting and meeting area with informal clusters of chairs and tables (from various brands). This area is also used for product launches and other events.
A double-volume circulation zone also serves as a high-impact display zone for Kokuyo chairs. Glass platforms and stairs are combined in a frame structure that allows the furniture to be appreciated from many angles while one ascends to level 2.
Upstairs, chairs, tables, cabinets and other products are arranged on platforms in a concentrated display. Various meeting and working spaces show Kokuyo’s products in context.
In a nod to the Chinese location, grey shinkumen house bricks have been incorporated in a herringbone pattern on the floor of a meeting room.
With a high number of Kokuyo products launched in China in the last year, the showroom will without doubt serve the brand well as a prominent space of engagement for its many Chinese branch offices.
Kokuyo
kokuyo.com.my
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
InterfaceFLOR brings together designers from a range of disciplines for The Project 2010.
Metroweave draw on special expertise and a wide network of contacts to deliver the finest fabrics available.
The internet never sleeps! Here's the stuff you might have missed
A third in the series of boutique hotels under the Lloyd’s Inn brand, Lloyd’s Inn Kuala Lumpur bring the immediacy of nature to the new high-rise hospitality experience in the heart of a bustling city. “Lloyd’s Inn Kuala Lumpur is unique from the other properties in that it is a high-rise development, with more than […]
On the 22nd of February, the local design scene brimmed with excitement as Unison marked its 10th anniversary by becoming the first MillerKnoll dealer in the Australia and New Zealand region.