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Cubes Magazine
Cubes Magazine

THIS OCTOBER: THE ALL-NEW SATURDAY IN DESIGN

The essential design trade experience returns bigger and bolder as Singapore Indesign: The Event.

THIS OCTOBER: THE ALL-NEW SATURDAY IN DESIGN

Set to hit Singapore on Saturday 4 October, Saturday in Design returns bigger and better as Singapore Indesign: The Event, the essential design experience for interior designers, specifiers, architects, developers, manufacturers, product suppliers and design lovers.

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XTRA showroom, 2012

Two years in a row, the Singapore architecture and design community came out in force to engage with the product launches, transformed showrooms, installations, international guests and general design celebrations of Saturday in Design, held in Singapore in 2011 and 2012.

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At XTRA – ‘The Project’ collaboration between Interface and Woodhead, 2011

After a year away, launching the event in Hong Kong and premiering an expanded Sydney event to nearly 8,500 attendees, the Asia Pacific design event returns to Singapore – with a new name, a new look, and an expanded programme.

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Dinosaur Designs giving a talk at Space Asia Hub, 2012

Singapore Indesign has a non-traditional event format, held across multiple locations connected by design trails and free buses. The programming unites four design precincts: Tanjong Pagar, Bras Basah, Dhoby Ghaut and River Valley. On event day, showrooms and pop-up exhibition spaces in these precincts entertain industry crowds with product launches, demonstrations, workshops, talks, seminars, competitions, prizes, hospitality and of course, The Project.

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Complimentary shuttle buses ply designated routes around the city

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Crowds line up at the Boffi showroom, 2012

The Project is the event’s long-running, popular installation series, which throws local creatives into collaborations with event Exhibitors. The results of these collaborations have been diverse. Some showrooms became gardens, others were filled with bubbles.

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At Kokuyo – The Project by Space Matrix and NAFA, 2012

Some installations incorporated video art and projections, others used murals or reimagined the product, such as furniture reupholstered in artwork. There have been colourful cubby houses made out of duct tape, hanging miniatures, stunning optical illusions and even hilly terrains.

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At BW Furniture –  Project by SCA and Lasalle College of the Arts, 2012

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At New Majestic Hotel – The Project collaboration between Woven Image and Distillery, 2011

The unifying theme for The Project this year is Future: If we were to see beyond today, what would be find? In The Project, we look at what is to come.

If you’re an artist (in any medium), designer, architect, creative studio or any other type of artistic/creative team, and you’d like your work viewed and photographed by thousands of industry visitors, express your interest here.

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Haworth, exhibiting at Yavuz Fine Art, 2012

Singapore Indesign: The Event promises to be everything we loved about Saturday in Design, with all the benefits of an international commercial design trade fair in one fresh and interactive, creativity driven, locally engaged, stimulating event.

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Okamura stand at The Curated Space, 2011

Its name has been changed to bring Indesign’s events in Hong Kong, Sydney, Melbourne and Brisbane, together under one umbrella name, Indesign: The Event.

Visiting Singapore Indesign: The Event is free, but you must pre-register online. To stay up to date with all the event’s programming and guest announcements, subscribe to their newsletter here.


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