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Cubes Magazine

The River Valley Precinct

As a design trail, the River Valley precinct was an adventure with design gems to be found across a sprawling route.

BY Janice Seow

9 October, 2014


The revamped OM showroom was a hive of activity with not one but three designers in town to give talks throughout the day, including Silvia Marlia, Gal Tevet and Sean Dix. In between, one could browse through their respective brands – SAND, Entune Living and Dix Collection respectively – as well as other major brands carried by OM.


Stylecraft welcomed visitors to its brand new showroom at The Herencia, launched an exciting new brand – Karimoku New Standard -and had true-to-life office mock-ups on display. One could enjoy coffee and a tasty menu while taking in the many brands on display such as Arper, Teknion and Derlot, to name a few.

APS Lifestyle

A carnival-like atmosphere reigned at APS Lifestyle. On show were three different kitchens – Smeg (red), Kuche (yellow) and Whirlpool (blue). As was to be expected, there were lots of tasty treats, cocktail and soup making demonstrations, and one could even try their hand at making their own baked clay tags.


Romanez put on a colourful display, with fashion designer Zin Cattell and fashion/jewellery designer Angelynn Tan demonstrating their creativity with garments made from Pierre Frey fabrics, thus offering a unique perspective of the fabrics.


The creative spirit could be clearly seen and felt over at the DREAM showroom. Highlights included a giant prism that opened to reveal the Cassina LC4-CP Chaise Longue, a colourful and playful installation by Kvadrat, and an intriguing resin artwork by local artist Keng Lye. Taking centrestage (literally) was the new Neri&Hu collection for De La Espada.

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