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The Best of Singapore Indesign

This year’s Singapore Indesign event on Saturday 4 October promises to be the most exciting yet. As we gear up for a bigger and bolder third edition, we look back at some of the most memorable moments from 2012.



BY Janice Seow

7 May, 2014


Top image: Magis ‘Chair One’ installation at the XTRA showroom, Saturday in Design 2012

Known then as Saturday in Design, the 2012 Singapore edition was held on Saturday 6 October and enjoyed a 3,300 strong crowd, of whom close to half were specifiers, with the rest comprising retailers, developers, designers, suppliers, media and students.

Singapore Indesign
Blackhole lighting presentation by Grafunkt, Saturday in Design 2012

Visitors circulated between our 32 international and local Exhibitors in 17 unique locations across Singapore’s four design precincts, courtesy of 16 free Indesign shuttle buses. Exhibiting showrooms pulled out all the stops to make it an unforgettable day, with live demonstrations, talks, contests and competitions, draw prizes, and great food and drinks.

Read our breakdown of the day’s highlights across the design precincts: Bras Basah, Dhoby Ghaut, River Valley and Tanjong Pagar.

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TOTO and Novamobili at Saturday in Design 2012. Project installation by Dean Chew, Fuur Associates

International guest speakers included Shashi Caan, Founding Principal of The Collective (USA/UK) and President of the International Federation of Interior Architects/Designers, as well as a contingent of brands and designers from Australia – including Create Stone, Dinosaur Designs, The Quench Collective and Thinking Ergonomix – all keen to launch in Singapore, and meet and connect with Southeast Asian specifiers, designers, manufacturers and retailers.

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Haworth at Saturday in Design 2012, exhibiting at Yavuz Fine Art

The Project installation series was a particular hit. Sixteen creative teams of local and international architects, designers, artists and creative studios collaborated with our Exhibitors to respond to the theme ‘Hybrid’. Some showrooms became gardens, others were filled with bubbles. Some installations incorporated video art and projections, while others used murals or reimagined the product, such as furniture reupholstered in artwork. Read the full rundown of 2012’s Project installations here.

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At Dream Interiors, Saturday in Design 2012. Project installation by Asylum

In 2014, the theme for The Project is ‘The Future’: “If we were to see beyond today, what would we find? In The Project, we look at what is to come.” Subscribe to our Singapore Indesign newsletter for updates on this year’s participating brands and creative teams.

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At BW Furniture, Saturday in Design 2012. Project installation by SCA and Lasalle College of the Arts

The anticipation leading up to the event in 2012 also inspired a whole slew of lively design programmes, with brands timing fringe events, launches and parties to fall in the lead-up week. These included Okamura’s 67th anniversary party at the Red Dot Design Museum, Stylecraft’s Bowling for Cancer event, the Moooi 2012 collection launch at Space Asia Hub, Oktoberfest by XTRA, and a talk by the designers of Australian brands howwecreate.com / PALAMONT over at Chan Hampe Galleries.

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Industry visitors at Singapore Indesign, then named Saturday in Design, 2012

Subscribe to our newsletter to stay abreast of programming updates. You’ll be the first to know when registration to attend opens in May. This is free, so make sure you reserve your place at Singapore Indesign: the only international commercial design event for the Asia Pacific region that brings leading as well as new brands and designs across Asia, Australia and the world together in one locally engaged, festive day. Saturday 4 October 2014.

For more information, visit singaporeindesign.com.sg


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