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Hong Kong Indesign: The Event

The inaugural Hong Kong Indesign®: The Event makes a splash in the Fragrant Harbour.



BY Janice Seow

6 December, 2013


Landing in Hong Kong for the first time on 30 November 2013, Hong Kong Indesign®: The Event captured the creative energy of the city in one dynamic, design-filled day. With 20 exhibitors spread out across 15 different locations on Hong Kong Island, design was undoubtedly placed front and centre. InDesign2013Preview_012_600x400 Bright decals and flags made it easy to spot participating showrooms The days leading up to The Event were already filled with excitement, with VIP parties by Wilkhahn and Gray Hawk on 27 and 28 November respectively. Apart from providing great opportunities to network, the buzz at these VIP parties also primed guests for the main event. InDesign2013Preview_002_600x400 Gray Hawk introduced its handcrafted furniture to the Hong Kong market InDesign2013Preview_013_600x400 Guests were treated to live demonstrations at colourliving The cool weather on Saturday created the perfect backdrop for The Event to take place. Showrooms in Wan Chai, Central and even the Quarry Bay area opened bright and early, many of them showcasing the latest products from this year’s international fairs. InDesign2013Preview_014_600x400 Food and drinks contributed to on-day festivities InDesign2013Preview_009_600x400 POSH launched Herman Miller’s Mirra 2 at its showroom But it wasn’t all about the hardware at Hong Kong Indesign®: The Event. There were opportunities for knowledge sharing with talks at places like the Haworth and Kokuyo showrooms. InDesign2013Preview_015_600x400_opt2 Kokuyo hosted a Q&A panel on ergonomics in the workplace InDesign2013Preview_004_600x400 Volunteers were on hand to help direct visitors The Hong Kong architecture and design community also banded together in full support of The Event with contributions to The Project — creative installations done in partnership with selected showrooms. InDesign2013Preview_007_600x400 The installation by Topos Design Studio at VSC/TOTO Throughout the day, perks like competitions and lucky draws with fantastic prizes also kept visitors excited and energy levels up. InDesign2013Preview_016_600x400 There were prizes aplenty to be given away at BW. A party sponsored by CLESTRA at the über-hip Armani/Prive rounded off the day’s events in style. Any event would not be possible without the help of partners, and at Hong Kong Indesign®: The

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Event, it was no different. Founding Sponsor PDM International, Diamond Sponsor Zip, Platinum Sponsor INSTYLE, Gold Sponsor CLESTRA and Merx, and Silver Sponsor Lamitak were all integral to making The Event a huge success. Look out for our full report across the precincts right here on indesignlive.hk


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