Top image: The Unfamiliar by Studio Juju

‘Alamak!’ is a frequently spoken word in many Southeast Asian countries as well as Japan. It expresses the meaning of ‘oh my god!’ or ‘what a surprise!’. The alamak! exhibition, held from 2 April to 12 September 2016 at the XXI Triennale International Exhibition Milan, aims to showcase the contemporary voice Asia design through the works of 12 talents from the region, in response to the curatorial theme, “Design After Design”.

The exhibition alamak! follows the premise that the field of design has so far been largely dominated by the West, but that an Asian design evolution is set to change things, where the next generation of Asian producers with resources are beginning to seek out and work with young homegrown designers and, armed with new knowledge and insights into branding, are forging an alliance to meet the growing Asian market. This could herald the next stage of design development in and around Asia.

Thus, with an awareness that Asia could be the driving force of the next world design movement, the alamak! exhibition explores how the forward-thinking design process and fabrication will work. The group of 12 designers, who come from various disciplines and backgrounds, will each present a unique project. The common thread among all the talents is that each expresses high originality and creativity, and together they form a coherent image of ‘made in Asia by Asian Designers’.

alamak!
Date: 2 April – 12 September 2016
Venue: Triennale di Milano, Viale Alemagne, 6, 20121 Milano
For more information, visit alamakproject.com