At each of the two Etc Wine boutiques in Hong Kong, customers will only find one variety of wine – in this case, red (Bordeaux) or champagne.

The intention is simple: to give customers a deeper cultural understanding of the wine in question, and bring a new and immersive experience to the whole browsing, tasting and purchasing process.

In both stores, Kokaistudios has designed distinctive environments that endear, tease and cultivate (which is where Etc derives its name).

The interiors are elegant and intentionally devoid of any traditional or romantic notions.

Handcrafted materials are given a modern interpretation as seen in the incorporation of hand hammered marble at the fireplace, on the counters and walls, while particular attention has been given to a sustainable lighting system based entirely on LED. To further the forward-looking approach to wine retail, touch screens and various multimedia platforms offer new and innovative ways to experience and learn about wines.

In each, a tasting room also features a custom made tasting station that supports the various wine appreciation courses that are held in the store.

Each store interior is designed with the specific wines in mind – the champagne store offers a lighter and brighter atmosphere as compared to its Bordeaux cousin. In the latter, customers can also start their wine journey by breathing in seven key aromas found in Bordeaux wines at the “Aromaster” installation near the entrance.

Kokaistudios
kokaistudios.com