The director and founder of ’Asylum Creative’ is one crazy communicator with a fervent passion for design.
December 3rd, 2009
Singapore’s ‘Asylum Creative’ is the brainchild of Chris Lee, Winner of the President’s Design Award at the Singapore Design Festival this year.
With over 50 international awards under his belt at such a tender age, his studio acts as a workshop, a gallery, a retail space and even a record label.
When he is not creating small-scale non-commercial products such as his happy tinned soups with uplifting messages printed on the side, he is designing colourful concept stores with bold branding.
“I have a very simple thought process. Knowing your target audience and the audience and the ability to distill what you want to communicate with a simple message are the keys to great communication.”
One of his quirkiest projects is the Chocolate Research Facility, a retail outlet for a specialised chocolate supplier.
A stark clinical-looking tiled interior draws attention to the vividly coloured packaging.
“The chocolate comes in 100 flavours so we really wanted to play up the research and how the brand is obsessive with getting the best flavours possible.”
“We design the packaging to be half serious (scientific) and half playful.”
If the interior’s laboratory-look was in danger of appearing too stark, Lee injected humour into the look, with overflowing chocolate seemingly erupting down the odd wall.
Because for Lee, “design is about ideas, wit, humour, surprise, delight.”
Chris Lee, Asylum Creative
theasylum.com.sg
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Luxxbox is celebrating ten years of helping build the Australian design scene, and it’s you who’s walking away with the presents.
Ronnie Lacham’s Melbourne exhibition. Read the article extract from Indesign Magazine #32 here
The internet never sleeps! Here's the stuff you might have missed
A south coast escape that redefines hospitality architecture.
With Milan 2024 only a few weeks away, we sneak a view of some of the most exciting pieces set to go on show – from lighting design to furniture, here are nine preview products.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.