Earlier this month in New York City toy brand Mattel launched Barbie’s latest incarnation – an architect!
24 February, 2011
The newest in Mattel’s “I Can Be…” series, in which Barbie has taken guises including veterinarian and news anchor, Architect Barbie is the result of a campaign by architectural historian Despina Stratigakos and architect Kelly Hayes McAlonie.
Stratigakos, author of A Woman’s Berlin: Building the Modern City, made a statement in 2007 bemoaning the male domination of licensed architectural practice when she staged her own exhibition Architect Barbie.
Stratigakos and McAlonie teamed up and campaigned long and hard in 2010 when Mattel put out a call for votes for Barbie’s next career move – and now we can all have a bespectacled, blueprint-toting, hard hat-carrying Barbie to call our own.
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