Architect Barbie

Earlier this month in New York City toy brand Mattel launched Barbie’s latest incarnation – an architect!

BY jesse

24 February, 2011

The newest in Mattel’s “I Can Be…” series, in which Barbie has taken guises including veterinarian and news anchor, Architect Barbie is the result of a campaign by architectural historian Despina Stratigakos and architect Kelly Hayes McAlonie.

Stratigakos, author of A Woman’s Berlin: Building the Modern City, made a statement in 2007 bemoaning the male domination of licensed architectural practice when she staged her own exhibition Architect Barbie.

Stratigakos and McAlonie teamed up and campaigned long and hard in 2010 when Mattel put out a call for votes for Barbie’s next career move – and now we can all have a bespectacled, blueprint-toting, hard hat-carrying Barbie to call our own.

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Can innovation be facilitated in a building that’s a relic of a bygone era? It’s a question @dyson and @mmosersocial considered with elegantly seamless results.

The iconic St James Power Station is now home to Dyson’s global headquarters and received an Honourable Mention for The Work Space category at 2023 INDE.Awards.

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📸 @fin.barr

#indesignliveasia #dyson #dysonsg #mmoser #stjamespowerstation #dysonglobalhq #workplacedesign #adaptivereuse #indeawards2023

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