ONG&ONG has designed an evolving retail space that changes as the fashion world moves.
February 17th, 2012
Online luxury goods and fashion retailer Reebonz has opened its first physical boutique at Clifford Centre in Singapore to service its members.
The interior, designed by ONG&ONG, is inspired by the dynamic and transient nature of fashion.
Mobile displays invite spatial experimentation, ensuring an ever-changing shopping experience. A minimalist colour palette also neutralises the setting, allowing the Pradas, Chanels and Guccis to do the talking, while raw materials such as concrete and rope make a lovely play of contrasts against glossy finishes.
An illuminated staircase forms the focal point of the design, while a stage area, called “SPACE”, gives added dimension to the shopping experience where members get to participate in a variety of lifestyle talks from grooming to styling to healthy eating and even yoga.
The Reebonz store also houses a cafe where VIP members can sip coffee as they indulge in retail therapy, and the cafe tables themselves can be combined to form a runway when needed.
Word has it that Reebonz has plans to open more of such stores in the region.
ONG&ONG
ong-ong.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Inspired by the technology of modern running, the ergonomically sound X-Code features a seamless fabric that moulds to users’ movements like a second skin.
From the serendipitous design collaboration that is Cosentino Dekton x Savage Design comes the Pam Table, a modular masterpiece that you have a chance to win!
Imagine Hogwarts throwing open its secret passageways and flooding its intimidating gothic interiors with some Scandinavian inspired sweetness and light. Kath Dolan discovers how Nest Architects has transformed Melbourne’s University’s 135-year-old residential college Ormond Hall.
The internet never sleeps! Here's the stuff you might have missed
Nazcaa boasts a statement design for a singular restaurant and it’s right at home on the Dubai hospitality scene.
Extrapolating the typology of farmhouse architecture, Cameron Anderson Architects (CAARCH) has drawn on the local architecture of Mudgee in both form and materiality to deliver a surprising suite of buildings.