Where most of The Project collaborations will use designer product – furniture, finishes or lighting – in their installations, Indesign has set a more difficult challenge to their Project partners.

Whimsical Singapore fashion label, hansel, in collaboration with production design house, Blow Inc. will draw on connections with Habitus magazine in a creative physical format.

Inspired by the ethos and mantra of Habitus – ’living in design’ – the primary material for the installation will be…. magazines!

With the help of advanced printing technology from BusAds, hansel x Blow will be taking on an extreme interpretation of this brief, where the magazine gets blown up to life sized.

Visitors to the stand will literally step into the design to enjoy some reading time.

See them at Warehouse 72-13, (72-13 Mohamad Sultan Road) at Saturday in Design Singapore.

HJGHER BRINGS A SENSE OF MOVEMENT
Singapore design collective, Hjgher, brings a sense of movment to their installation inspired by Indesign and Design Quarterly magazines. Marvel at the miniature metropolis representing a macro view of the design world… but don’t lose your marbles while looking at it!