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5 Minutes With… Justin Long

Justin Long, together with partner Jerry Goh, started Singapore-based design studio Hjgher in 2006. The firm’s early projects focussed on print work, but today its growing portfolio includes branding, furniture and interiors. The studio also produces the magazine UNDERSCORE, which in 2011 received the prestigious ’Design of the Year’ accolade in the Singapore President’s Design Award.

5 Minutes With… Justin Long


29 June, 2012

Describe your design philosophy.

We live on a simple rhythm to create all that is pure, all that is honest and all that is beautiful.

Projects you are been busy with at the moment.

Preparing UNDERSCORE N°4: THE FLIGHT ISSUE for print and its launch in Tokyo/Helsinki/Dubai.

Launch of THE U CAFE, our first pop-up Underscore cafe in conjunction with the Hermés exhibition “The Gift of Time” at the Tanjong Pager Railway Station. We’re also working on a new experiential showcase of the entire creative scene in Singapore.

Upcoming new publications/restaurants/cafes/bars/hotels/furniture…


Underscore N°3: The Fight Issue

Top 3 influences.


Favourite local landmark/building. Where nature and Kiki (our French Bulldog) run free… where thoughts are gathered after dark.



Maison Ikkoku

Favourite international landmark/building. Where change is constant.

Dream project – real or imaginary.

To build a new religion – it’s mantra, history, places of worship, rituals, beliefs.

Dream person to collaborate with.

My wife, the only Bunka trained pattern maker I trust.



Favourite decade of design.

Perhaps in the year 2200, when we are no longer, we hold faith that our unearthed works will speak legends.

Favourite chair. Buy it.

Number 1 concern for the design industry.



The U Store

One item in the workplace you can’t live without. Kiki.

The most interesting thing about the way you work.

That we are not really designers, we are storytellers.


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