Flexform’s New Singapore Home - INDESIGNLIVE SINGAPORE | Daily Connection to Architecture and Design

Follow our Titles!

SUBSCRIBE

Flexform’s New Singapore Home

One of the pioneering brands of modern Italian design, Flexform has opened its first monobrand showroom in Singapore at a 3,000-square-foot gallery on Newton Road.



BY Asih Jenie

16 August, 2017


Founded in Italy in 1959, Flexform is one of the pioneers of modern Italian design. Already a familiar name in the local design scene, the brand opened its first Singapore showroom at the start of August.

Occupying a 3,000-square-foot space with a fully glazed frontage at 200 Newton Road, the showroom is presented by Kuala Lumpur-based luxury furniture retailer Studio216.

An in-house design team from Flexform Italy designed the space to reflect the brand’s ethos of discreet and enduring elegance. This ethos translates into an earthy and neutral material palette featuring travertine flooring, dark steel and bespoke metal screens that speak of understated and approachable luxury.

“Flexform’s current campaign slogan is ‘Home at Last’ and as such we want this showroom to make you feel at home,” said Tien Loi, Flexform Area Manager for Asia at the media preview of the showroom.

The collections displayed on the showroom’s two levels include iconic pieces by Italian furniture maestro Antonio Citterio, such as the Groundpiece, the Magister and the A B C D sofas.

Launched in 2001 (and the brand’s bestseller since), the Groundpiece sofa redefined the notion of comfort with its revolutionary proportions that offer a comfortable depth and generous cushioning hovering just over the floor.

Debuted in 1982, Magister is a timeless interpretation of the classic chesterfield sofa that can be converted to a daybed with an easy mechanism. And design aficionados would delight in trying out the patented simple-yet-sophisticated reclining mechanism of the A B C D sofa.

 

The Flexform Singapore showroom is located at 200 Newton Road, unit 01-01.


Follow Cubes_Indesignlivesg on Instagram