Top image: Baa stool and footstool by exhibitor Catherine David Designs

Within the context of a trade event, perhaps the most important question is this: How can one connect exhibitors to their audiences in a way that is truly meaningful?

Alur Kelopak lamp by exhibitor Ong Cen Kuang

For buyMeDesign, the organisers of In Bed With Designers, the answer lies in location, location, location.

Chair by exhibitor JR Studio, Roy Han

The event, dubbed Asia’s first ‘boutique designer sleepover’, has already made successful runs in Hong Kong and Taipei, and will now be arriving in Singapore for the first time in March for its 3rd edition.

Kangeroo light by exhibitor StudioBanana

Parasol by exhibitor Foxcat

Over three days beginning on 13 March, In Bed With Designers Singapore will house the works of emerging designers from around the world within a number of rooms in New Majestic Hotel. These spaces will be converted into carefully curated ‘caves’ for design – relaxed, fun, multi-sensory and creative environments where industry professionals, buyers and design lovers alike will be encouraged to interact with the exhibiting products, and engage in conversation with exhibitors on a more intimate level.

Boomboom by exhibitor Duo Dots

To make this a truly immersive experience, design exhibits will spill out into the hotel’s public spaces. There will also be a pop-up store (where exhibitors can sell their products) and the event will be playing host to the Spot Design Award; from its rooms to its corridors, balconies and pool, the entire New Majestic Hotel will be transformed into one large curated space for the showcase of rising creative talents and their work.

Wheel Ring by exhibitor PlayBack

a600 series by Christophe Pillet for exhibitor Maiori. Maiori and Pillet will also be participating in a talk at Maison&Objet Asia that same week

Sliders, exhibitor

For more information on In Bed With Designers and to register for the event, visit inbedwithdesigners.com