e2 has designed a brand new retail concept for XL in Indonesia – one that encourages visitors to explore, touch, learn and share.
July 10th, 2013
Located at Central Park Mall in Jakarta, XL EXPLOR is a new concept store designed by e2 for XL, one of Indonesia’s leading telecommunications providers.
“We were asked to create a retail environment where, contrary to typical retail [objectives], the focus was on the experience of products and services instead of purely sales,” say Paul Ocolisan, Regional Creative Director of e2.
While the site’s ‘bow-tie’ shape posed a physical challenge, Ocolisan says that it also allowed the team “to more effectively distinguish the behavioural zones within the store”, which were conceived by mapping out customer behavior.
Make It Mine is dedicated to customisation and includes interactive displays where people can create their own ringtones, wallpaper and more; Try Me showcases the latest handsets; Help Me are consultation areas where customers can go for technical assistance; and Get to Know Me is a large digital screen displaying brand messaging, social media feeds and other digital content. The volume and pace of the displayed content constantly changes to reflect the time of the day, foot traffic and desired ambience.
There are also five experience pods located within the behavioural zones where customers can explore various mobile network services. Each pod is large enough to accommodate a group to enhance the ‘shared experience’, and each is designed around a specific theme such as gaming, movies or shopping. Content can be displayed on multiple platforms, from mobile handsets to tablets, ‘surface’ tables, interactive wall-mounted screens and projections.
The open shopfront, mixed seating arrangements, brand-specific colours and dynamic illumination are all designed to draw customers into the space. Ocolisan says that colour, in particular, plays a key role is expressing the new XL XPLOR brand personality – spontaneous, optimistic and fun-loving. It is also an “important part of the way-finding strategy” he explains, and has been used “in combination with physical signage to identify the experience”.
e2
e-2.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
The architect from China is praised for producing a body of work that opens new horizons while resonating with place and memory.
Lucy Bullivant explores the wine regions of Spain and discovers a winery that works with its topography and environment to create an award-winning drop.
The internet never sleeps! Here's the stuff you might have missed
Swiss home appliance designer and manufacturer V-ZUG’s first Sydney studio is a unified expression of the brand’s boutique, sustainable and design-led identity.
With Milan 2024 only a few weeks away, we sneak a view of some of the most exciting pieces set to go on show – from lighting design to furniture, here are nine preview products.