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Velvet Underground

Velvet Underground at Singapore’s mega club complex, Zouk, is taken to the edge with a bold new look.



BY jesse

14 December, 2011


There may be no shortage of clubs in Singapore’s thriving night scene, but none perhaps have the staying power of Zouk; club-goers have been faithfully trooping to the mega complex since it opened its doors in the early 1990s.

Velvet Underground

Independent consultant Phillips Connor, who was responsible for Zouk Singapore’s last 2 renovations in 2000 and 2005, and the Kuala Lumpur club in 2003, was once again enlisted, this time to give the Velvet Underground party zone at Zouk a bold new look.

Velvet Underground

The client wanted to “create an entirely new identity, progressively defining ’the edge’,” says Connor.

Velvet Underground

The new Velvet Underground now features 2 distinctly separated dance and lounge areas to better cater to different customer types.

The larger Lounge Club is more luxuriously furnished and segregated from the Dance club. The bespoke Dance Club also has improved access to DJs, a more immersive music environment, and the LED ceiling plane creates a strong interactive environment when the party is in full swing.

Velvet Underground

Velvet Underground

“The key challenge was to create an entirely new club experience within an existing shell, surpassing the previous experience by the widest margin possible,” says Connor.

Velvet Underground

A new boomerang corridor now connects the Lounge and Dance clubs and leads customers in from the entrance.

300 fins also line the walls and ceilings as one progresses through the space. “It gives a striking visual rhythm – a metaphor to the underlying structure of the progressive music for which this club is known,” Connor explains.

Velvet Underground

Original installation work by digital artist Ina Conradi is also featured here. Almost 15 metres long, it seeks to express the motion, life and vitality that embody the club spirit.

Velvet Underground

The artistic sensibility continues with an extensive collection of art pieces displayed throughout the club: Murakamis, Warhol, Stella, Haring, and Romero Britto, just to name a few. It even extends into the new communal wash area with a striking “Tattoo Wall” photographic art installation.

Velvet Underground

Phillips Connor
linkedin.com/in/phillipsconnor


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