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The Project 2012

The second edition of The Project raises the bar in creativity. We give you the highlights.

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BY jesse

12 October, 2012


It’s only in its second year in Singapore but already participating exhibitors and the creative community have taken The Project to a new level with engaging concepts that invite audience participation, provoke thought and add to the event’s festive vibe.

Saturday in Design

At Dream Interiors: Project by Elixr Design

At Dream Interiors, interactivity was the order of the day, whether it was posing on Elixr Design’s ’3D’ box, wandering into Asylum’s colourful duct tape house (top image) or peeking into Studio Terre’s hanging ’miniature houses’ to read up on brands carried at Dream.

Saturday in Design

At Dream Interiors: Project by Studio Terre

SID

At Dream Interiors: Project by Asylum

Saturday in Design

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At APS Lifestyle Marketing: Project by Tina Lai 

APS Lifestyle Marketing chose to tease the palate (and all the senses) with a cookery slash design demonstration by interior design creative director Tina Lai. Visitors also peered into Smeg fridges that had been ’interior designed’ to match their exteriors.

Saturday in Design

Saturday in Design

At BW Furniture: Project by SCA and Lasalle College of the Arts (also see top image)

The BW Furniture showroom stopped visitors in their tracks with a thought provoking and impressive series of optical illusions by SCA and Lasalle College of the Arts that highlighted the unique aspects of products they carry, including Okamura’s stackable and swivel chairs, the Kruze Lounge from BOSS, the HAG Capisco seat and Vitra’s Alcove Highback two-seater. By standing in just the right position for example, visitors witnessed how nuts and bolts transformed into human silhouettes and shapes aligned to form furniture!

Saturday in Design

At Kokuyo: A project by Space Matrix and Nanyang Academy of Fine Arts

Dreamy bubbles blew out of Kokuyo’s showroom and into the street. More bubbles inside, this time in acrylic, all to underscore products inspired by air.

Saturday in Design

At XTRA: Project by Geyer

Saturday in Design

At XTRA: Project by Steven Louie and Temasek Polytechnic for Interface

XTRA offered up a whopper series of projects. Geyer invited visitors to build urban landscapes using miniature cubes while film classics such as Metropolis were projected on larger blocks to express the concept of dystopia. Nearby, ’ideas took flight’ in an Interface installation featuring origami birds and bells by Temasek Polytechnic students (led by Steven Louie); Black Design worked with Monster Gallery, Fiore Dorato and Mindflyer to highlight the versatility of the Arras table system; and artist Eeshaun had the crowd pulling out their creative chops to decorate a large stretch of wall.

Saturday in Design

At XTRA: Project by Black Design in collaboration with Monster Gallery, Fiore Dorato and Mindflyer

Saturday in Design

At XTRA: Eeshaun’s wall

At XTRA Winsland House I, one could gaze at Salad Dressing’s wall art mural while discovering just how long it would take to wind 200m of fibre material using a bicycle.

Saturday in Design

Momo & Partner’s project for Besglas

At the Park Mall atrium, Momo & Partners erected a large mock up home in 3D in which guests could enter to experience the versatility of Besglas’ latest product – the Ximula Black Series.

Saturday in Design

At Haworth’s exhibiting space: Matzform chairs reupholstered in Ketna Patel’s artwork

Yet more of the immersive experience at Haworth’s exhibiting location, YAVUZ Fine Art, which transformed into a colourful pop up lounge filled with Haworth xFriends products and the works of artist Ketna Patel.

Saturday in Design

At Foundry: Project by HBO+EMTB

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howwecreate.com’s Christina Waterson adds her piece to the growing installation

Saturday in Design

At Foundry: Project by Studio Juju

Over at Foundry, participants were invited to be part of the organic growth of an installation by HBO+EMTB titled “Concrete Jungle” while Studio Juju’s frog project combined the industrial process of sheet metal bending with a study in frog anatomy.

Saturday in Design

At Stylecraft’s booth: Project by Distillery

Distillery then created a colourful series of vignettes at Stylecraft’s booth, drawing in the crowd to check out the latest products.

At TOTO and Novamobili: Project by Dean Chew, FUUR Associates

Saturday in Design

At TOTO and Novamobili: Garden in a basin by Terrascapes

TOTO and Novamobili’s showroom became an edgy, contemplative garden; Dean Chew of FUUR Associates created an abstract nature-inspired installation made up of TOTO shower sets, and suspended Novamobili chair fixtures and Vertigo Bird lights, while Sandy Soh of Terrascapes filled basins with cool green landscapes.

Saturday in Design

At Hansgrohe: Project by TOPOS Design

The sense of whimsy continued at Hansgrohe. All one had to do was look up to see a cloud with taps hanging down like raindrops – TOPOS Design’s interpretation of the idea that every bathroom needs a dream.

Photography by Yong Sze Yuen Kelvin and Luo Jingmei


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