Julie Paterson’s new range of fridges for Electrolux combines European influences with Chinese cultural symbols.
September 23rd, 2011
The multicultralism reflected in Julie Paterson’s designs for Electrolux mirrors the designer’s own experiences. Born in Somerset, England, Paterson has lived and worked in Europe, Australia and is now based in China.
Nature has been a constant guiding force in Paterson’s work and the same can be said for her latest creations for Electrolux. The Willow range demonstrates a Scandinavian design sensibility with natural colour tones and a simple and subtle representation of the willow bud – an Asian symbol of growth and hope.
“These designs were developed by combining and modifying a wide range of influences, such as thinking about familiar and everyday patterns, shapes and symbols the Chinese may be familiar with; along with the clean, simple and natural Scandinavian design style elements,” explains Paterson.
“I need to be mindful that Asians have different ways of thinking about symbols and motifs. Colours also have different meanings in the East than in the West so these influences need to be carefully considered before being applied.
“I’m always looking at paring my ideas down to their most elemental and I focus on simple composition and restrained colour to convey my ideas,” she adds.
Electrolux
electrolux.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Create a configuration to suit your needs with this curved collection.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
INDE.Award-winning studio, HAS Design and Research, may be young but its projects reflect a talent far beyond its practice years. Its vision translates into a new and beautiful reality designed to stimulate mind, body and soul.
Just in time for that moment when most of us start thinking about Christmas shopping – Supa Centa Moore Park are holding a VIP Shopping Night this Thursday 8 December. There’ll be drinks, nibbles and music to make the late-night shopping experience festive. VIPs will enjoy exclusive discounts and special deals on the night, as […]
The internet never sleeps! Here's the stuff you might have missed
As one of the many entries to The Social Space category at the 2024 INDE.Awards, this community centre is something out of the ordinary through its architectural design, that also provides a place for community and connection for many.
A hair salon in the Japanese capital blends a language of metal and water in a distinctive, original design.