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The power of storytelling is integral to all creative pursuits and never, in our identity crisis post-digital age, has the need for storytelling been more central to the world of A+D. But how exactly can the concept of the design narrative be used effectively, and why is it so important?
In 2015, designer Aaron Lim was a Launch Pad Asia winner with his lamp Mirage, which casts watery patterns onto surfaces. Judge David Chiu admired how it both served a function and conveyed an emotion. We tracked down Aaron to see what he’s been up to since and discovered he’s still designing for emotion.
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