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The power of storytelling is integral to all creative pursuits and never, in our identity crisis post-digital age, has the need for storytelling been more central to the world of A+D. But how exactly can the concept of the design narrative be used effectively, and why is it so important?
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Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and with manufacturing operations in New Zealand, China, Thailand, Mexico and Italy. The company’s design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently...
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